Types Of Sales Closing Techniques
Many inexperienced sales people think that a deal is over as soon as the customer makes a commitment to make a purchase of the product or service that the company offers to him. They don't realize how important is it to exactly close and cement the deal. Some sales person are so bad in closing the deal that they turn a positive customer into a negative one.
Closing is a critical stage in a sales deal. It involves skill and techniques to master properly.
Some of the sales closing techniques are as below:
* 1-2-3 Closing Technique.
A customer evaluates the benefits of the product in terms of cost of the product, quality of the product and the time of availability of the product. 1-2-3 closing technique accounts for all of these parameters at the time of closing so that the customer at the time of drawing conclusions is certain about what he is getting in terms of these parameters. * Adjournment Closing Technique.
This technique says not to close the deal now. It gives a chance to the customer to think over the deal. But such a technique should be employed only in the most adverse situations like if the customer is not able to decide now, he is a bit confused over what package to decide up on or the customer needs to decide over the number of packages he needs to buy. Such a technique should be employed only when the seller finds a possibility of a possible gain while devoting his time to the customer. * Affordable Closing Technique.
This technique is employed at the time when the customer has certain doubts about the product's price. Here the seller has to act really smart and make the customer understand that they are actually watching the price only from one angle but there is also another view on the deal that makes the price very much affordable to them. The seller over here can highlight the advantages over the price the customer has to pay for the product. * Alternative Closing Technique
This type of closing takes place when the customer is exactly in the right mood to buy the package or product and now he has to decide on just the number of options available with the package. For example the number of packages to buy, and what plan out of the two to buy etc. The salesperson gives the customer a choice of options, both of which lead to a commitment. * Assumptive Closing Technique
An assumptive close is made in a situation where the seller has a feeling that though the customer is tempted to purchase the product, but if thel allow time for the customer to think it over, chances are that the customer will refuse the proposal. In such a situation the customer's mind is diverted by taking the topic to another more positive point, that can help close the deal, like when the customer wants the delivery, how many packages to go for, what plan to go for etc. Similarly there are many more closing techniques that can be employed by the seller after carefully analyzing the situation and then smartly applying one of those closing techniques with the sole aim in mind to close the deal.
|